Wheel of Fortune has lost over 12,000 viewers after making a change to the puzzle board.

The hit ABC game show recently introduced a new category titled What the Fun?, which hints at profanity-laced phrases. The change has caused a frenzy amongst fans, specifically with a conservative group called One Million Moms.

The organization has launched a campaign, calling for a boycott of Wheel of Fortune now that the show’s format is “tainted.” It comes after a Fox News host was branded a “real loser” by Donald Trump in a furious clash.

Within a posting on their website, One Million Moms started, “The once family-friendly Wheel of Fortune game show is no more.

“Unfortunately, the recently added puzzle category ‘What the Fun’ aims at a mature, modern audience with insinuated profanity, making it no longer suitable for family viewing,” they continued.

The organization describes the change as “highly inappropriate.”

“It is not the show it was with this implication of the f-word,” they clarified. “This is unnecessary in any program, especially one marketed for the entire family. Parents will have to explain to their children that the primetime program they were once allowed to watch is no longer a clean show.”

One Million Moms primarily blames producers, who believe “do not care about what children hear.

“Everyone knows kids repeat what they hear. Insinuated profanity in any show is extremely disrespectful to families. Wheel should maintain its original design,” the organization concluded.

As long as Wheel of Fortune keeps the category in place, thousands of viewers will likely not tune in.

So far, One Million Moms has gathered 13,297 signers to boycott the game show.

Wheel of Fortune has not responded to the group’s request; however, there is a possibility their concerns won’t be heard as the signers make up a small fraction of the 7.9 million viewers they draw in every night. According to Nielsen, it is one of the most-watched shows in the entertainment industry.

As they await the removal of the category, the organization is also boycotting HGTV and The SpongeBob Movie: Sponge on the Run, which they claim is using an “offensive marketing campaign.” They have attempted to highlight their argument by pointing out two phrases within the trailer: “Ship’s About to Go Down” and “This Christmas They Are in Deep Ship.”

The group was created in 2000 by the American Family Association. Over the years, they have found “successes” in the alterations of cancellations of several series like Once Upon A Time, The Real O’Neals and Disney Channel’s The Owl House.

Wheel of Fortune airs on ABC every weeknight at 7:30 pm EST.