This kind of attention is the ‘opposite’ of what the network wants as they head into their highly anticipated season premiere

THE VOICE execs have held crisis talks with coach Snoop Dogg as NBC is ‘furious’ over his homophobic comments, The U.S. Sun has learned.

The backlash the rapper has been receiving for his rant about same-sex couples in film is apparently a “perfect example” of why he most likely will not be returning after season 28.

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Snoop Dogg performs onstage during the 2025 BET Awards at Peacock Theater on June 09, 2025 in Los Angeles, CaliforniaCredit: Getty

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Snoop Dogg sits in the coaches chair for season 26 of The VoiceCredit: Getty
On a recent episode of the It’s Giving podcast, Snoop, 53, felt the need to share that he was “scared to go to the movies” after bringing his grandson to Disney’s Lightyear, which features a lesbian couple.

His comments caused uproar over the weekend, with many slamming the coach’s “homophobic” viewpoint.

The backlash has bled into his role on The Voice – which aims at being an “apolitical” and “inclusive” show, according to a production insider.

“This is the exact kind of conversation [the execs at NBC] didn’t want to be sucked into.

“Production had to remind him that he works for an inclusive, apolitical, family-friendly show, and comments like this only go on to create a divisive environment.

“The show does not condone the comments whatsoever. This is the opposite of the kind of spotlight they want on the show just ahead of the new season.

“And it just makes contestants and even some crew members not feel like the set is a safe space since they have all different kinds of people part of making this show come to life.”

The source added that “comments like these” are “exactly why Snoop is already on the outs with the show.”

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Snoop Dogg locks in as he pushes the red button on The Voice’s blind auditionsCredit: Getty

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Reba McEntire, Snoop Dogg, Gwen Stefani, Michael Bublé pose for season 26’s battle roundsCredit: Getty
“He’s a liability for network TV,” they added.

The U.S. Sun has reached out to NBC for comment.

Over the weekend, the rapper went on a rant during a podcast interview recalling his experience taking his grandson to see the Toy Story spinoff, Lightyear.

He claimed he was shocked when he learned the animated film’s protagonist had two mothers, which he claimed caused confusion for his grandson.

“They’re like, ‘She had a baby — with another woman.’ Well, my grandson, in the middle of the movie is like, ‘Papa Snoop? How she have a baby with a woman? She’s a woman!’”

“‘Oh s**t, I didn’t come in for this s**t. I just came to watch the goddamn movie.’

“‘They kept going, just said, she and she had a baby — they’re both women. How does she have a baby?’

“The experience f**ked me up. I’m like, scared to go to the movies. Y’all throwing me in the middle of s— that I don’t have an answer for,” he said.

IN THE DOG HOUSE

Previously, The U.S. Sun revealed that Snoop was most likely already on his final season of being a The Voice coach following his involvement in “messy” drama.

“He was brought back this season per his contract but he hasn’t been working out the way everyone hoped.

“Snoop doesn’t seem entirely interested in the job anymore or invested in the contestants.

“He’s also one of the few coaches who hasn’t won a season yet,” a source told The U.S. Sun.

The Voice winners

The Voice is an American television series broadcast on NBC.

American vocalists work alongside a group of celebrity judges to compete for a $100,00 prize and a record deal with Universal Music Group. Past winners are as follows:

Season 1: Javier Colon
Season 2: Jermaine Paul
Season 3: Cassadee Pope
Season 4: Danielle Bradbery
Season 5: Tessanne Chin
Season 6: Josh Kaufman
Season 7: Craig Wayne Boyd
Season 8: Sawyer Fredericks
Season 9: Jordan Smith
Season 10: Alisan Porter
Season 11: Sundance Head
Season 12: Chris Blue
Season 13: Chloe Kohanski
Season 14: Brynn Cartelli
Season 15: Chevel Shepherd
Season 16: Maelyn Jarmon
Season 17: Jake Hoot
Season 18: Todd Tilghman
Season 19: Carter Rubin
Season 20: Cam Anthony
Season 21: Girl Named Tom
Season 22: Bryce Leatherwood
Season 23: Gina Miles
Season 24: Michael Huntley

They added that the “outside noise” of his politics hasn’t helped matters, as the NBC series aims to be family-friendly and wants to stay away from politics.

However, following a series of endorsements for Donald Trump, Snoop has become more controversial than beloved in recent months.

The insider explained: “Then all the outside noise, his politics, and all of that, it’s not a good look.

“People were upset he brought the dark and ugly energy of politics into the conversation of a show that actively tries to be an escape from all of that.

“Mutually, I think everyone agrees this isn’t the best gig for him.”

The Voice season 28, which stars Snoop, Reba McEntire, Michael Bublé, and Niall Horan premieres on September 22nd at 8 pm EST on NBC.

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Donald Trump and Snoop Dogg attend the COMEDY CENTRAL Roast of Donald Trump at the Hammerstein Ballroom on March 9, 2011 in New York CityCredit: Getty

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Snoop Dog smiles at the BET Hip Hop Awards in AtlantaCredit: AP:Associated Press