‘The Price Is Right’ Models Share Photos From Set as Season 55 Begins Filming

Devin Goda/James O’Halloran/Instagram

The Price Is Right models are coming on down to the CBS lot to film Season 55 episodes. The male models shared photos from the set.

A premiere date has not yet been set for Season 55, but with it typically beginning in the fall, usually late September, filming has already begun. The episodes are shot months in advance. Model Alexis Gaube revealed that for Season 54, they had wrapped filming for the whole season in December.

On July 24, Devin Goda shared a post on his Instagram. “Season 55 @therealpriceisright #comeondown,” he captioned it.

In the first photo, Goda wore a black T-shirt that said “Bronco” across the front, gray shorts, and Crocs with socks. He stood on the set next to a director’s chair with his name on it. The chair had a water bottle on the side of it and a stack of papers lying on it, which was most likely his script or plan for the day.

The next three photos had him dressed up for the show. He wore the same outfit in all three photos — tan pants, a gray button-down shirt, and white sneakers.

In two of the photos, Goda posed backstage in front of a black wall. The other photo had him standing on the set between two colorful walls. The last photo was of his trailer that had his name on the door.

Many fans asked him when it was going to premiere, and Goda replied with “Stay tuned!” He also told fans that it will be a “good season.”

James O’Halloran also shared photos from the set. He shared two photos to his Instagram Story on July 27.

The first was a gift from CBS. “Thanks @cbstv. It’s great to be back,” he captioned the post.

James O’Halloran/Instagram

James O’Halloran/Instagram

The box read “The Box New York” at the top. It sat atop a white box that had a black ribbon around it with a gift tag with the CBS logo.

“Dear James, Happy start of production on The Price Is Right. We’re looking forward to a great season ahead. -George Cheeks, Amy Reisenbach, and your CBS family,” the note read. O’Halloran did not share what was in the box.

He did, however, share a photo of himself in his trailer, tagging TPIR and CBS. He wore a white button-down shirt with a brown stitched pattern down the front. To that, O’Halloran added black pants and black slip-on shoes, as he snapped a photo in his mirror. He accessorized with silver jewelry.

The female models — Rachel Reynolds, Amber Lancaster, Alexis Gaube, and Manuela Arbeláez — have not shared updates about filming, but they are all expected to return.

The Price Is Right, Season 55, fall 2026, weekdays, 11a/10c, CBS